STRATEGIC
ADVISORY
FOR HOSPITALITY, TOURISM
AND FOOD SYSTEMS
Kate Colley + Ned Bell.
Great work with great people. That’s the whole idea.
G7
FOUR SEASONS
UNITED NATIONS
PLANETARY HEALTH
NARAMATA INN
DESTINATION BC
G7 FOUR SEASONS UNITED NATIONS PLANETARY HEALTH NARAMATA INN DESTINATION BC
Our People
Kate Colley
Kate has worked across nearly every format hospitality offers, including destinations, resorts, hotels, restaurants, wineries and major international events. She brings close to 30 years of experience as a strategist, marketer, operator and advisor, seeing businesses from ownership and the C-suite through to operating teams and every part of the guest experience. That breadth helps her spot the connections and gaps others miss. Her work spans food and beverage, guest experience, project development, negotiation and high-stakes crisis communications. She is also building deeper expertise in AI, tourism futures and financial strategy to help hospitality businesses prepare for what comes next.
Meet Kate →
Ned Bell
Ned has spent 30 years using food to build stronger businesses, institutions and communities. His current work includes serving as Creative Advisor for Okanagan College’s $61.3-million Centre for Food, Wine and Tourism, appearing in Destination BC content for two new Iconic Destination Brands, and serving on the Monterey Bay Aquarium’s Seafood Watch Blue Ribbon Task Force. He also advises organizations on sustainable seafood strategy and industry engagement. Ned has a rare ability to make complex ideas matter to chefs, producers, media, customers and decision-makers. He is a trusted, engaging collaborator who brings people with him and consistently delivers beyond expectation.
How we think about the work.
Fun.
Hospitality exists to make people happy. The work should feel good too. If it isn’t enjoyable for us and the people we’re working with, something has gone wrong.
.
Positive.
We take on work we can genuinely believe in, with people who want to make something better. That shared enthusiasm leads to better ideas, better work and a better time doing it.
Meaningful.
After close to 30 years each, we’re thoughtful about where we spend our time. We want projects that matter, clients we respect and work that’s genuinely worth doing.
Life is too short for anything else.
The work speaks for itself.
We’ve worked with some of the world's biggest and best brands over the years.
But we love the small special projects too.
Here’s some of it:
NEWS
Strategy, field notes, and what we’re watching — from inside hospitality, tourism, and food systems.
Read the latest →
